If Amazon refuses to give publishers a bigger cut, will they be shooting themselves in the foot? Probably not. They're the 800-pound gorilla of physical book sales. At some point, publishers have to cave. Amazon has already pulled many McMillan titles after the publisher asked for the same deal Apple's willing to give them.
Once the dust settles, this could mean better prices for consumers... But will an eBook price war only serve to accelerate the downhill slide of paper book sales? In any event, there's going to be some confusion in the marketplace as Amazon, Apple, and publishers all jockey for position.
There were some online music vendors... and then long came the iPod and iTunes.
Kindle was the first decently successful eBook reader... and then long came iPad and iBooks.
Could be deja vu all over again.
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